Who We Are?

We’re Mira and Abed, partners in love and adventure. Our journey began in Lebanon, our home, where volunteering for humanitarian work with the Red Cross brought us together. We then made our way to Paris, the city of love, where we founded Les Amoureux Fous (LAF Paris) - which means The Crazy Lovers - a concept store born from passion and creativity.

Why Les Amoureux Fous was founded?

We love each other deeply, and pour that love into everything we do – whether in enjoying a delicious meal, sipping a savory coffee, taking spontaneous trips, or weirdly enough, crafting a unique design that recalls a special memory, or voice shared values and interests. A concept store was hence born as a result of the union of a chaotic graphic designer and a systematic software engineer. It is the blend of creativity and commitment that brings emotions, beliefs and ideas to life.

Every item in our store - from expressive t-shirts and imaginative wall arts to mugs, tote bags, and more - is a piece of us. Our designs are inspired by the things we stand for and make our hearts skip a beat: our roots, our values, our appreciation for nature and what it provides, travelling and exploring the world, and enjoying the small things in life. They reflect our beautifully chaotic journey from Beirut to Paris, our perfectly mismatched minds, and the love that keeps everything spinning. Classic at times, crazy at others, but always from the heart – our creations are a celebration of love, life, and everything in between.

This was simply how we became Les Amoureux Fous - crazy lovers with crazy ideas, living in a crazy world.

Les Amoureux Fous - Concept Store Responsable

Les Amoureux Fous isn’t just a concept store born from a love story; it is equally driven by a commitment to sustainability and environmental consciousness.

Our t-shirts and totebags are made from 100% organic cotton, certified by GOTSOEKO-TEXPETA, and FAIR WEAR, tested for the non-usage of GMO and other harmful chemicals. We use non-toxic, certified inks for all our printed products.

We ensure ethical production throughout the supply chain given that we proudly work with suppliers who operate with full transparency and serious commitment to labor rights.

At Les Amoureux Fous, we don’t believe in throwaway products, every piece we design is made to last.

We stand against overproduction and overstocking by operating on a made-to-order basis.

In an effort to further enhance our contribution to the environment, we partnered with Tree Nation to plant a tree with every order.

Les Amoureux Fous isn’t just a cool label - it’s a mindset, it’s conscious, and crafted to last.

Our Values

Freedom, loyalty, and humanity are the core values we live by every day, shaping our concept store. Every choice we make, every product we offer, reflects what we stand for and the world we hope to see.

  • Freedom

    At Les Amoureux Fous, we believe that freedom is above everything - freedom of people, their beliefs, choices, differences, and existence. We believe that freedom means expressing ourselves with designs we connect to, embracing uniqueness over mass production, and standing for the idea that freedom is not a choice, but a right.

  • Loyalty

    At Les Amoureux Fous, loyalty is at the heart of everything we do. We believe loyalty means staying true to nature, people, ideas, values, and ethics. We translate this through our designs, choosing suppliers who share our commitment, and using materials that align with our values.

  • Humanity

    At Les Amoureux Fous, humanity is what brought us together, and it means everything to us. We believe humanity means prioritizing human values, promoting ideas that go beyond trends and materialism and supporting fair trade. We believe in the value of people above all.